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One year's plan is to spring, flowers in full bloom, full of vitality. On April 16, the reporter of aluminum plus network went into Foshan Xuyang powder Co., Ltd. and had an in-depth discussion and exchange with general manager yuan Weiguo on "what kind of product quality and service enterprises should use to seize the market" and "how to create brand communication new upgrading".

Yuan Weiguo, general manager of Foshan Xuyang powder Co., Ltd

In recent years, with the rapid development of China's large-scale infrastructure investment and industrialization process, the domestic aluminum profile industry has developed rapidly, the demand for aluminum profiles has further increased, and the output and consumption have increased rapidly. At the same time, with the rapid growth of China's economy and the improvement of people's living standards, the rapid development of building curtain wall, rail transit and other industries further promotes the development of aluminum profile industry.

There is no doubt that aluminum profile has won a broad market space with its unique advantages, and President yuan is aware of the development potential in this field, so he chose to plough deep. Since its establishment in 1993, Xuyang powder has been transforming from hardware to outdoor and now into aluminum profile industry. It has been striving for new development and breakthrough through innovation. With years of professional powder making experience, it has quickly established a firm foothold in the industry.

Nano dry plating effect display

"At present, the competition in the aluminum profile industry is very fierce. There are many brands, large and small, in the industry, and the product competition is becoming more and more homogenized. What we need to do is to ensure the product quality, and at the same time, we should take the differentiated strategy to walk out of our own characteristic brand road." General manager Yuan said that the epidemic has both advantages and disadvantages for enterprises. It is a test of product quality and service of enterprises. At the same time, it will promote a new round of industry reshuffle, the survival of the fittest and the survival of the fittest. In the future, the industry will become more and more standardized, and enterprises should constantly strengthen their own construction with higher standards.

Effect display of aluminum powder products

Effect display of wood grain powder products

In addition, in the process of talking with the reporter of aluminum plus network, Mr. Yuan repeatedly emphasized the quality and service of the enterprise. He thought that this was the most important "connotation" of the enterprise, and "flexible and flexible" was one of the characteristics of Xuyang. He thought of the customer's thought, worried about the customer's urgency, and solved the customer's worry. Mr. Yuan said: "in the future, Xuyang powder will continue to dig deep into the field of building materials, rely on the strategy of differentiation, do a good job in quality control and service, pay attention to the green environmental protection and innovative research and development of products, strengthen brand upgrading, and constantly enhance the core competitiveness of the enterprise."

With the growth and development of the enterprise, Xuyang powder is about to carry out a comprehensive upgrade of its brand. In this process, it is inseparable from the help of the media platform for brand communication. President yuan also disclosed the brand communication plan of Xuyang powder. In the future, it will establish long-term cooperation with high-value platform, and form unique advantages in brand communication and image building, step by step, in quality, service, service, and other aspects With the joint efforts of brand and multi fields, enterprises can better stand out in the market, build nests and attract Phoenix, strengthen service, grasp construction and create characteristics. This is Xuyang powder.

In 2020, we will face more challenges in aluminum industry. As an enterprise itself, we should think more about where the competitiveness of the enterprise is, find out the differentiation positioning of the enterprise, take the lead in putting forward the brand proposition with distinct banner, and seize every development opportunity, which will help the enterprise to find its own place in the market.